Subscription boxes are a great way to get the people who buy from you something that they’ll love every single month.
However, one thing you need to bear in mind is having the right packaging for retaining your customers. probably one of the biggest concerns that people have is they want to make packaging that shines, and really stands out, but also isn’t too overwhelming for people who buy from them.
Putting together the right subscription box is imperative for influencing the brand loyalty and also keeping them as a part of your subscription services. Here, we’ll go over how you can do this, and the best way to ensure that you’re getting the best subscription box packaging possible.
Don’t Forget These Basics
With subscription boxes, putting everything in just a boring old box doesn’t really cut it. you need to add some unique elements that will make it really shine.
Customizing your boxes is a great place to start. People love customized designs, and using various prints and patterns for boxes. Even just having colors that show that it’s your box are great, and really make it stand out from the plain, boring boxes.
The second thing is branding. Obviously, don’t go overboard. The last thing people want is for you to just shove some branding in their face, but make it look good, and to convey to audiences that you’re sending them these items. For instance, throwing your logo, your mission statement on the inside, or even using branded tissue paper are all great ways for you to make the branding shine.
Make sure that you also use high-quality materials. Foil stamping, embossing and debossing, and also other unique box packaging elements are good ways to craft memorable experiences for customers. Putting care into this showcases to others that you do care a lot, and in fact, mor people will be inclined to get your boxes if you give them these opportunities.
Creative AND Functional
With your packaging, you want it to be both creative and functional. Sure, having a nice design is nice, but if the packaging doesn’t protect the items, then you’re going to have more returns, and upset customers.
Make sure that, with your packaging, you have it strong enough to sit in the box. Make sure it protects what’s inside enough to make it to the customer. In turn, also make sure that it creates excitement for the customers too.
Branding matters, and unique boxes are going to definitely make it shine. When you create a unique type of unboxing experience for your customers it not only bolsters anticipation, but also the brand loyalty. You’d be surprised at how much just using a unique box makes a difference in the overall effect that you repackaging has on things.
Challenges of Subscription boxes
The biggest challenge you will need to surmount is to make sure that you have packaging that’s creative, strong, but also is easy on the wallet.
If you have a box idea, but can’t afford it right now, make a note to use it for a future subscription box. If it’s a holiday theme, perhaps add it to the next holiday season.
With subscription boxes, it can be a challenge, especially if you’re a creative person that’s filled to the brim with ideas. But, if you’re able to give them a fun unboxing experience, with a box design and some fun little surprises, you’ll be amazed at the difference. Adding sustainability is the cherry on top, in order to make the perfect subscription sundae.
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