Packaging beauty items has changed, and here, we’ll discuss some of the major changes in both cosmetics and beauty levels of packaging.
The innovation of smart Packaging
In this day and age, beauty and tech are now more intimately connected than before.
Through this, smart packaging was born, which encapsulates functional, innovative, and pleasing aesthetic solutions that will provide leverage to enhance the experience of users.
As consumers start to build a more tech savvy and eco friendly personality, the industry especially beauty parts of it are now looking at packaging that’s not only pretty, but smart too!
Personalized Interactions for Packaging
One example of this is seen in Toppan, which is a Japanese printing company. They’ve started to use what’s called the Toppan Secure ID, which is an NFC platform that allows for these brands to talk to consumers through the products that they offer. This was initially made so that tampering and changing of products was prohibited, but the NFC tag is now used as a way to show when products are opened.
Wood and Glass Lipstick Packaging
Another new innovation is in the realm of wood and glass packaging for lipstick. An example of this is Bromoil Luigi, who is a glassmaker in Italy. He pioneered this new trend through the creation of containers of lipstick that offer a glass elegance that’s there, along with a warm, natural wood that also looks good.
This provides that combination, which is both a visual and tactile treat for a lot of people. Combine with sustainability, and you’ve got a winning combination.
Now why does this work? Well, it’s because glass is easy to recycle, and wood of course, is biodegradable. This also looks good and is considered a form of luxury packaging when consumers see these products within this. Wood does provide more sophistication too.
This provides a more innovative look to the packaging for lipstick, and it challenges this traditional domination of plastic. From this, you’ve got the newest standards for sustainability, and luxury too.
Glass bottles and Square Shapes
Another interesting one is that with curves and different ornate types of designs, one example of changing this is a glass bottle that has a square shape to it. It's clean in terms of lines and the edges are nice and sharp. Using this in your beauty packaging has provided more sophistication and luxury too.
The cool thing about this too is that newfound transparency that’s within this. It's now officially part of this design, which provides more dimension, depth, and incorporates more details to the packaging too. Frosted finishes, metallic accents, and even logos that are embossed have also made it a staple for a lot of luxury beauty companies.
Tube Packaging that’s Elegant and Enhances vegan Products
Another unique shift is that there are now more vegan types of products out there than ever before. This is because of society’s push towards more ethical and vegan items, and since then, it’s been a very unique way to show this off.
One packaging that works for this, is tube packaging, which does fit with the current ideas behind veganism
The tubes themselves, which are made from bio resin and sugarcane, are considered to be a newfound product that is used to commit to sustainability, without ruining the ethics of the brand. Ti’s minimalist, clean, and also shows purity that these vegan products do have.
With a lot of different products to choose from, the beauty world is working on adding evolution and enhanced products that you will surely love to see.
