Recyclable and Transparent Packaging

These days, everyone wants to have packaging that’s recyclable.   If you give them this, then they will be able to really feel that unique connection with the items. People want sustainability as well because with how messed up our areas are getting, and the oceans filling with plastic and other debris, something needs to change. This of course, means that more people want sustainable and transparent packaging solutions. 

Transparent packaging isn’t just see-through packaging, which has its own benefits. It’s packaging that’s obvious with the way it handles the items and gives customers a peace of mind that what they’re buying is going to be worthwhile. 

You want to make sure that the items are visible and sustainable in the world of packaging decisions that are effective for everyone that is involved. 

How to Make Packaging recyclable 

The best way to make packaging recyclable is to use the right materials that are recyclable, and also transparent.

Opaque bottles tend to be less sustainable. This is because there’s usually a film on them and may need more specialized recycling.  

Some materials that are both transparent and recyclable are PET bottles, which is a great plastic alternative.

There are also bioplastics that will be great for this, which can of course, be easy for you to recycle.  If you’re someone that is interested in making the packaging easy and recyclable, this is a great way to begin, especially since you can also balance out the visibility of it with integrity too.

How to Design This 

Designing recyclable packaging is something that is a challenge. This is because a lot of people don’t recycle, and some don’t even know the ways to do it.

You should first and foremost make the item see-through, and if there’s a label, make sure that it’s sustainable and easy to remove.

If you have certain instructions on how to dispose of these bottles, then you should definitely implement those. That way, when someone grabs the bottle and looks at it, they know exactly what they must do, rather than just flounder about in hopes that they can toss it accordingly.

If the item is biodegradable, let them know, either via a sustainable label, or something else. That’s because a lot of people might think that they know what they’re doing, but they don’t, especially since it can be a little complex.

You should make sure that the item is nice and strong, but don't be afraid to also as well have some added structural elements. If it comes in a pack, then make sure you let them know this, so that the users have peace of mind.

The Benefits and Challenges 

The biggest benefit to transparent items is that a person has more peace of mind, and it enhances the product appeal through the visibility of this item. This can play a huge role in how you’re able to really take care of the items that you need to.

The other big thing is customers will be excited to get your product, because they see sustainability as something good, rather than something that’s just added for one reason or another.

The biggest thing to remember is you want to be sustainable, sure, but also have transparency of your aesthetics. You’d be surprised at how good this is, and the unique benefits that come with this.   In turn, you will be able to, through this, connect with the customers better. 

Factor in costs too, because this can cost extra money, but you’d be glad if you implemented this, because people love transparent items. 

Innovations in Beauty Packaging

Packaging beauty items has changed, and here, we’ll discuss some of the major changes in both cosmetics and beauty levels of packaging. 

The innovation of smart Packaging 

In this day and age, beauty and tech are now more intimately connected than before.

Through this, smart packaging was born, which encapsulates functional, innovative, and pleasing aesthetic solutions that will provide leverage to enhance the experience of users. 

As consumers start to build a more tech savvy and eco friendly personality, the industry especially beauty parts of it are now looking at packaging that’s not only pretty, but smart too! 

Personalized Interactions for Packaging 

One example of this is seen in Toppan, which is a Japanese printing company. They’ve started to use what’s called the Toppan Secure ID, which is an NFC platform that allows for these brands to talk to consumers through the products that they offer. This was initially made so that tampering and changing of products was prohibited, but the NFC tag is now used as a way to show when products are opened. 

Wood and Glass Lipstick Packaging 

Another new innovation is in the realm of wood and glass packaging for lipstick. An example of this is Bromoil Luigi, who is a glassmaker in Italy.  He pioneered this new trend through the creation of containers of lipstick that offer a glass elegance that’s there, along with a warm, natural wood that also looks good. 

This provides that combination, which is both a visual and tactile treat for a lot of people. Combine with sustainability, and you’ve got a winning combination. 

Now why does this work? Well, it’s because glass is easy to recycle, and wood of course, is biodegradable. This also looks good and is considered a form of luxury packaging when consumers see these products within this. Wood does provide more sophistication too. 

This provides a more innovative look to the packaging for lipstick, and it challenges this traditional domination of plastic.  From this, you’ve got the newest standards for sustainability, and luxury too. 

Glass bottles and Square Shapes 

Another interesting one is that with curves and different ornate types of designs, one example of changing this is a glass bottle that has a square shape to it.  It's clean in terms of lines and the edges are nice and sharp. Using this in your beauty packaging has provided more sophistication and luxury too. 

The cool thing about this too is that newfound transparency that’s within this. It's now officially part of this design, which provides more dimension, depth, and incorporates more details to the packaging too. Frosted finishes, metallic accents, and even logos that are embossed have also made it a staple for a lot of luxury beauty companies. 

Tube Packaging that’s Elegant and Enhances vegan Products 

Another unique shift is that there are now more vegan types of products out there than ever before. This is because of society’s push towards more ethical and vegan items, and since then, it’s been a very unique way to show this off. 

One packaging that works for this, is tube packaging, which does fit with the current ideas behind veganism 

The tubes themselves, which are made from bio resin and sugarcane, are considered to be a newfound product that is used to commit to sustainability, without ruining the ethics of the brand. Ti’s minimalist, clean, and also shows purity that these vegan products do have.

With a lot of different products to choose from, the beauty world is working on adding evolution and enhanced products that you will surely love to see.