Reactive materials for packaging are becoming a lot more popular for companies. Some reactive materials will change in heat, light, or even touch, and these changes play a critical part in your experience, and for what you give to your customers. Reactive materials create a reaction, typically good, and are great for brands looking to really stand out, and also as a unique security measure.
How this is Used in Shipping
In shipping, reactive packaging is used in a unique, extensive way.
Tamper evince is one of them. with tamper evidence, you show when there’s someone that messed with this.
Another, is spoilage indicators, where one can see through a light or change on a label, if the item is spoiled.
There are also freshness alerts that work great too, used to show if there is a possible change in the product that compromises the experience.
With reactive packaging, it acts to light, touch, or in the actions of the items inside.
Creative Brand Touchpoints
Some brands get really creative with this. for example, they may reveal messages, which will tell the customers all about what they got, or even a fun little message to show off the branding and sales incentives.
There are also logos used to shift and change colors, also showing off a unique, exciting experience that many companies are starting to enjoy using as well.
Examples in Logistics
Packaging that is reactive works well in cold-chain logistics. These logistics usually involve periods of time when the item will be in transit, and if not careful, the items might go bad, compromising all such shipments.
In that case, with food, it will tell those who receive the item the freshness of the items. There are also vaccines, which have a certain threshold before they get be or expire, so the right logistics will help to improve the overall situation.
Finally, florals. Flowers are great, but they also have a very short shelf life, and with this active packaging, you’re going to want to ensure that your packaging really stands out, and improve overall. For a lot of companies, this can also make flower deliveries even better because they’ll be fresh and fulfilling, rather than just being bland and boring.
Concerns for Sustainability
Now, you want to use reactive packaging, but there are some considerations for this.
There are possible issues with sustainability for example. With this, you want to ensure that your packaging’s sustainability fits your needs.
Recyclable options are but one example. These are easy to recycle, and will reduce your carbon footprint. Some companies have taken it to the next level and even made them biodegradable or compostable. Such indicators will help to tell your packaging whether or not it is safe to use, and any possible concerns aligned with such.
Reactive packaging tells you a lot. About the packaging itself, the experience you give to customers, and the overall changes to your packaging that can be put forward and really added to create a shining beacon of excitement for your packaging needs. With that said, you want to also make sure that you as well put forth the right indicators for your packaging.
When implementing indicators, always try to make them easy to use, and don’t Deeter from the experience. but, also make it so that the item clearly tells you when something is wrong.
By doing this, your packaging isn’t just something that ships the items, it’s a tool that, with such use, will help enhance your packaging, and really build to create something that lasts for all shipments too.
